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C2 is the brainchild of The Coatings Alliance, a group of independent paint dealers from across the US and Canada. Developed after decades of listening to the needs of our customers, C2 was born of our commitment to providing you with everything you wanted in a paint brand. Along with colors you love, C2 offers a full range of products featuring exciting innovations, superior quality and a reasonable price. We are the designers, chemists, marketers, manufacturers, distributors, and the front-line sales people, which enables us to provide unmatched value in every can of C2. The independent retailer from whom you purchase C2 paints is a partner in our company, with a vested interest in bringing you the latest and best paint formulations. We look forward to working with you to make C2 even better.
Partnering with research laboratories of the most innovative raw material suppliers in the coatings industry, the chemists of The Coatings Alliance use state of the art raw materials and technology to develop paints that exceed industry standards. Our focus on performance rather than cost permits us to use specific resins and combinations of materials that offer outstanding performance. We use the maximum possible amount of hiding pigments, coupled with engineered rheology to provide products with excellent application properties and terrific coverage. Our continued investment in research and development guarantees that we will stay at the top of the performance curve.
Our paint colors were created by a team of designers, colorists and paint professionals, one color at a time. Our palette includes formulations of the most popular colors, as well as on-trend forecast shades.
Our advanced 16 colorant tinting system uses colorants that are high in strength and opacity, giving C2 paints the best hiding power in the industry. This also makes our paints the most light-fast and fade-resistant. Our colorants allow us to create hues of unmatched complexity and sophistication.
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